Zuman
to Growth!
| Zuman Traders |
Zuman Traders is a hardware store in Kampala,
Uganda, run by Yusuf Manshur and his wife, Zubeda. They also have a small
construction business which keeps Yusuf busy full-time, leaving Zubeda to run
the store and work with Grow. Two months into Grow Movement’s Uganda600
project, we’ve had six sessions by phone and Skype. The primary goals we’d like
to achieve as a result of the Grow project are a 20% increase in retail sales
and the addition of one new reliable supplier.
The biggest challenges to progress so far have
been lack of technology, lack of resources and the early stage of the retail
business. On the technology front, they do not own a computer, do not use email
and mobile phone connections are often poor, making communications difficult.
The challenge with lack of resources to invest in marketing is somewhat driven
the stage of the business. The hardware store is currently housed in a
temporary structure. They are working through the Uganda permitting process to
get the approvals needed to construct a permanent building, which will be much
larger and hold more inventory. The permit process is slow, and they do not
anticipate being able to start construction until early 2016. Unfortunately,
they do not want spend money on marketing activities that would be critical to
attracting new customers (such as the production of a storefront sign or an ad
placement), because the money needs to go toward the permanent building. This
will impact how quickly they can grow in the near-term.
| Zubeda Manshur Uganda600 client |
On the positive side, they have no debt and
the business is generating enough profit each month to keep them going and
support their growing family (Zubeda will be giving birth to their third child
in October!). We have been able to start a client outreach program for
upselling and implement a scaled pricing model that encourages larger volume
purchases. I have also encouraged her to research and join local trade
associations related to construction and furniture making, in order to meet potential
clients and suppliers and get the word out about their business.
Zubeda is engaging actively in our
discussions and logging the recommendations I offer into her business journal.
She has stated that while she may not have the time or money to implement all
of the ideas right now, she wants to log them and work on them over time as
they continue to grow the business.







